A sleek branding book for a fashion company.
The client requested upscale branding for their online boutique. I started by crafting a color palette that would be elegant and modern. The client suggested using a fox for the logo, so I started with a sketched outline of a fox head and simplified until the form was cohesive. I chose legible fonts that could be multipurpose in both print branding and online marketing materials. I also included a pattern for the client to use that would illustrate how the logo looks on a small scale. The circle gradient logo would also be available as another variant.
